1/27/12

kate spade for the over 40 girl

Me in college on Thanksgiving  wearing a "romper" I made from a tablecloth!  Hilarious!
They really were in style back then, I promise!

I am really having an identity crisis. I am getting older every year! I have been noticing that most of my readers and most of the kate spade girls I know are under 30. When I began my love affair with Kate Spade (it was capitalized then...) I was in my early 30's.  At that time I was in the target age for the brand as they were going for ladies 28-58.  These were the ladies who bought the bags, shoes and stationary.  Since Deborah Lloyd took over in 2008, I noticed the age focus dropping considerably and now even my teenage daughter has a kate spade bag and dress.  Many of my blog readers are young professionals recently out of college such as lawyers and teachers .  Another group are the college students or law students who are in love with the kate spade new york look but it is out of their reach except as a gift on birthdays and holidays. They spend the rest of the year dreaming about ksny and finding the "look for less."  So what about the older kate spade girl?  Where is she?  Do the bright colors scare her off?  I went through a mostly black stage when I turned 39 where I gravitated to black and brown with only pops of color here and there.  I wonder if there are any other girls over 40 who love the kate spade brand and dress accordingly.  It is such a fun look, I wonder if the older crowd feels it is too young looking.  I on the other hand am planning on being a kate spade grandma!  I am going to be called "Glammy" instead of Grammy by my grandchildren.  Of course I do have a few years to prepare for that...

I would love to know if there are any over 40 kate spade-aholics out there other than me!
Feeling Old but Colorful!
xoxo,
Sandee

11 comments:

None said...

I am 25, my mom is 54 and we both LOVE kate spade. we are always sending each other links of the things we like and in many cases own the same or share items. my mom works for the government (as a supervisor), where she has to dress more conservatively than she would prefer, but her educational background was in fashion merchandising and she deffinitly wishes she could dress a little more "colorfully" at work. i think kate spade designs can appeal to a wide age range because of the classic styling. IMO they are the perfect mix of modern-vintage fashion. my mom has also been sewing since she was a little girl and is very impressed by the quality and construction of the kate spade clothing. love your blog and love your style! you're only as old as you feel ;)

Anonymous said...

My mom is 56 and she is the one who got me into Kate Spade! She's never been one to dress like a "typical" woman in her 50s. While she doesn't dress like you and your adorable style with colorful skirts and handmade items all the time, she does like wearing color, having pretty jewelry, and lots of fun handbags and shoes! She has a lot of kate spade bags, ranging from the sharis that look like a coat to the ones with the Jackie O lobster, and she rocks them all! I think it's even influenced me a little bit (I'm 21). Had it not been for my mom and her love of kate spade, I don't know how long it would have taken me to discover the brand and fall in love!

Kelley said...

I'm 41 and love Kate Spade! I don't wear any of the clothes, although they are one of my goals when I hit my ideal weight. I simply adore their jewelry, shoes, and bags! My usual look is a pair of solid pants and a colorful sweater or top, patterned fun ballet flats, Kate Spade bracelet and earrings, and some sort of Kate Spade bag. All of the accessories in my pocketbook are the old katy leather in pink with green interior. How I miss that line! I gobble them up on ebay whenever I find a piece, I justify it by calling myself a "collector" instead of a "hoarder". I love the wit and whimsy that a Kate Spade piece adds to my otherwise simple outfits. I love seeing your outfits! They're such an inspiration to make a girl say "why not!"

Gael said...

I'm 41+ and still a Kate Spade fan. My sister who's in her 20s and my mum who's in her 60s are recent fans. Though I fell in love with her bags first. I have ventured on to her accessories and optical glasses. I love all the colour the brand offers since I'm adverse to black (or white) bags.

Guardian of Gimcracks/Oyster Girl said...

Hi. I just found your blog through the Look 4 Less. I'm turning 40 this year and Kate Spade is still a classic in my book. Your romper reminds me of the Laura Ashley rompers we use to wear in the early 1990s.

Anonymous said...

I've over 40 and don't know how the kids under 30 can afford a $400+ bag. I know I couldn't when I was in college. I'm disappointed in the spring line this year: I thought last year's spring and summer collections hit it out of the park. Grand slam! This year's is too busy (I don't care for the patterns they're featuring this year). Maybe because I'm "old," but I don't think so. I prefer simple lines in any clothing line I buy, and a light touch of whimsy is always welcomed (like the bee sweater from a few years back). I see a little too much whimsy this year, which is why you may be having the observations you shared. I'm not going to the web site every few days like I did last year because I'm just not impressed right now. I hope that will change.

Talking with Tami said...

I'm 43 and have always dressed in whatever I wanted to wear. Im a mix of liking Betsey Johnson and Kate Spade. I have a prep side, LillyPulitzer side,vintage and whatever else is bright and fun to wear. I never pay attention to what women over 40 should dress like. I wear whatever makes me smile. xoxo

Emily Marie said...

Oh my gosh that jumper!
I'll admit I'm only 19 and I adore Kate Spade and I found your site on etsy while searching for Kate spade look-a-likes.
Though I agree the age group now more 22-40, I think it's because there are more girls like me looking to escape from the trashy club wear. Tight jersey dresses with boobs up to your chin and skirt almost showing your whoha. Gross. I admire the structure and sophistication that is Kate Spade, with is why I like your designs as well!

Questions: I was just wondering, with sewing are you self taught? Do you use patterns? Where do you like to get your fabric?

http://lepommecherie.blogspot.com

Anonymous said...

I'm just chiming in to let you know I'm in my 40's and still love Kate Spade. I actually like it more than when I was younger. The "Live Colorfully" campaign really made me return to a brand that I had let go, because I disliked the era with the "four dot K" logo.

I tone down the look a bit wearing pops of color. But now that bright color is all the rage, I may bring in more color than previously. My last purchase was the Barclay striped shoulder bag. A salesgirl called me when it went on sale. I'm so thankful because it sold out everywhere immediately. I get nice comments when I use it and my sister called it bold.

I also think your skirts are lovely.

Anonymous said...

I'm going to be 40 very soon, and I think that, while lots of Kate Spade apparel is young and fun, much of it translates to (ahem!) middle-age because there are lots of classic shapes and classic/retro references. At least I hope so! Let's look at Deborah Lloyed for inspiration. She looks so fabulous!

Anonymous said...

I just turned 40 this year and was recently wondering at what age would I be too old for the Kate Spade look. I have been wearing Kate Spade shoes almost exclusively since 2003-2004. I must say though that while I'm still a fan I preferred when Kate Spade was actually owned by Kate and Andy Spade. After the sell off to Neimans and the subsequent sell to Liz Claiborne I feel like its just not entirely the same brand. This change to a more big corporate mentality is probably what is driving the new collections to appeal to a younger age. I'm pretty disappointed also in the shift to handbags made in China and shoes made in Brazil. This is not the Kate Spade I have adored all these years. I found your site while searching for stock images of previous collections. My new plan going forward is to buy vintage Kate Spade shoes and purses made in Italy and have clothes custom made that fit the Kate Spade look. Call me crazy but I believe I can do better and look better too.